Tuesday, January 10, 2012
If there was any doubting Mexico’s position as a meetings industry powerhouse, a recent PricewaterhouseCoopers study will silence all naysayers.
According to the PwC study, published in September 2011, Mexico's meetings industry contributed a whopping $18.1 billion USD to the Mexican economy, a figure that represents 18% of all travel and tourism demand in Mexico, and 1.43% of the country's GDP. In 2012, 23 million attendees participated in 197,400 meetings, including 131 thousand corporate meetings, 28 thousand conferences and conventions, 6,300 incentive trips and 4,400 consumer shows and other types of events.
The meetings industry booked 24.3 million room nights in Mexico in 2012.
Eduardo Chaillo, Executive Director for Meetings for the Mexico Tourism Board, said, “We are very satisfied with the figures that we got from the Economic Significance Study of the Meetings Industry in Mexico, not only because they were very strong in terms of the contribution to employment, GDP and the tourism sector; but also because now we have, at all levels (federal, local and private) the hard data to demonstrate the value and prioritize this sector in the decision-making process.”
Planning a meeting in Mexico? Cvent's Destination Guide can help you find the right place for your next event.
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