Turespacio and Mexico Meetings Network have announced a partnership to help Mexican destinations, service providers and venues attract and capture more international and national meetings industry business.
Eduardo Chaillo, the Executive Director for Meetings at the Mexican Tourism Board, commented “We are very pleased with this partnership between Mexico Meetings Network and Turespacio. They are two world-class companies made up of professional, recognized and committed leaders within Mexico's meetings industry; I am sure this alliance will increase both visibility and productivity and attract more convention business to our country.”
Turespacio is Mexico´s award-winning website and a strategic consulting company in the meetings industry digital space, connecting Mexican destinations to the world through its cutting edge digital and social media services.
Mexico Meetings Network (MMN), Mexico´s leading English language, marketing platform for destinations and venues is the exclusive media partner of Cvent, the world’s largest cloud-based provider of event management and web survey solutions. In its first year (2011), the partnership between Cvent and MMN increased the number of unique RFPs to Mexico by 24%.
Turespacio and MMN are coordinating efforts to provide Convention & Visitor Bureaus (CVBs) and venues in Mexico with training, consulting, media services and integrated online marketing packages that showcase Mexico cities and properties to highly-qualified meeting and event planners.
“At Grupo Turespacio we are convinced that strategic alliances are critical to achieving our objectives. To this end, we are pleased to have reached an alliance with MMN, as this partnership will complement our services and products for the meetings tourism sector. Together with our new ally, MMN, Grupo Turespacio strengthens and consolidates its leadership position in the industry,” announced Tony Yarto, General Director of Grupo Turespacio.
The integrated campaigns will encompass a variety of channels, including Turespacio´s website, Mexico Meetings Network´s platform for content and up-to-date news on Mexico’s meetings industry, and the Cvent Supplier Network (CSN), the world’s largest free online marketplace that connects event planners with venues.
“We are really excited to join forces with a company as talented and professional as Turespacio. Ultimately, this partnership will help Mexico´s destinations. Mexico offers outstanding value and variety for international meeting planners,” said Margot Lee Shetterly, Mexico Meeting Network’s Co-founder and President. “MMN, Cvent and Turespacio all have a long-term commitment to grow this market.”
“To see a growth in the volume of request for proposals coming to our country represents a vote of confidence for Mexico by international meeting planners,” said Oscar Garcia, Mexico Convention Bureau’s Executive Director, Leon. The Leon CVB was the first Mexican destination to leverage a marketing package through the Cvent and MMN partnership.
Turespacio is the online leader in meetings tourism in Mexico, integrating digital media and social networks to showcase Mexican states, cities, destinations and venues to the world. In 2011, Turespacio received the national award as the best tourism website in Mexico. The Turespacio platform distributes, promotes and commercializes meetings industry products and services for national and international markets.
About Mexico Meetings Network:
Mexico Meetings Network (MMN) is the leading English language media platform for meetings and group tourism in Mexico. With thousands of pages of articles, profiles and listings of Mexico’s destinations, venues and meetings infrastructure, and an extensive industry events calendar, MMN is the most comprehensive site of its kind in the market. MMN’s online tools and up-to-date content provide international meeting planners with the information they need to plan and execute successful events in Mexico.